GIANT Food Stores announces new lower price strategy
GIANT Food Stores announced its latest price reduction on thousands of items across its greater Philadelphia and Allentown area stores Friday as part of its new “My GIANT” campaign to make grocery shopping more affordable and convenient for customers, and to help customers lead healthier lifestyles. These customer-essential items are in addition to the price reductions GIANT implemented over the past year.
“GIANT has a tradition of continually working to help our customers save money, save time and eat well every day,” said Tom Lenkevich, GIANT president. “This price reduction is part of our efforts to meet customer demand for quality products at competitive prices, especially for the holiday season where many of us are shopping more for groceries for entertaining.”
GIANT’S lower priced items are highlighted in the weekly circular and also in stores on new “Low Everyday Price” signage. Customers can see the savings on blue shelf tags where they can compare an item’s old price with its new price.
Founded in 1923 in Carlisle, Pennsylvania, GIANT/MARTIN’S operates nearly 200 grocery stores in Pennsylvania, Maryland, Virginia and West Virginia, under the names of GIANT Food Stores and MARTIN’S Food Markets. GIANT/MARTIN’S employs more than 33,000 associates and is a division of Netherlands-based Ahold.
GIANT’S New Hope store is located at 6542 Logan Square.